Twitter plans to roll out 15 types of new ads over the next six months in an effort to boost revenue and attract new advertisers, according to reports by The Wall Street Journal (WSJ).
The first batch of these new ad products will supposedly be released in a few weeks. They will follow Facebook’s strategy of encouraging users to download apps through Twitter.
Twitter has been broadening its advertising capabilities in the past few years. In mid-2010, the social platform launched the first of its “Promoted Products” in the U.S., namely Promoted Tweets, which soon extended to Promoted Trends. In late 2013, Twitter introduced Tailored Audience Advertising, through which marketers can target consumers based on what they have said in the past. Recently the company unveiled its photo-targeting tool, as well as free “pinned tweets” to select personal accounts.
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