Key excerpt…

 

Google yesterday released a new paid and organic report in AdWords to ‘help you better understand how people searching on Google are connecting with your business. According to the Big G, the new report is ‘the first to let you see and compare your performance for a query when you have an ad, an organic listing, or both appearing on the search results page.

 

Google’s blog article highlights three areas the new report can help.

  • Discover additional paid search terms – identify keywords you are ranking for organically but not bidding on.
  • Optimise presence on high value queries – monitor your high value queries for organic results.
  • Measure changes – website improvements or AdWords changes are more easily monitored across paid, organic, and combined traffic.

Read the full article at: econsultancy.com