Division of No. 1 Dental Supply Manufacturer Empowers Sales Force with Ultra Mobile Computing to Enhance Customer Relationship Management Capabilities
Austin, Texas, Feb. 28, 2005 – DENTSPLY Caulk, a division of the world’s largest manufacturer of professional dental products, DENTSPLY International ( NASDAQ:XRAY ), has standardized on slate tablet PCs from Motion Computing™. The decision to outfit its sales force with ultra mobile computing technology fulfills DENTSPLY Caulk’s vision of delivering on an ambitious customer relationship management (CRM) plan to provide total access to current, accurate and complete customer information at all times.
DENTSPLY Caulk replaced conventional IBM ThinkPad notebooks used by its sales force with 135 of Motion’s most advanced ink-enabled tablet PCs, the M1400 with View Anywhere™ display technology for indoor-outdoor viewing.
“We’ve investigated ultra mobile computing technologies for years, but felt nothing has been robust enough until now,” said Ryan Downard, sales services manager for Milford, Del.-based DENTSPLY Caulk. “The initial response from our sales team to the tablets has been outstanding – a standing ovation.”
Downard explained that the sales representatives, who have between 700 and 2,000 customers each, rely on the field-tested performance, versatility and ultra mobility of the clipboard-sized Motion tablet PCs to drive improved communication with the home office via DENTSPLY Caulk’s LiNX CRM software. LiNX is a suite of in-house written applications for tasks such as customer profiling, competitive analysis and territory routing. Downard added that plans also call for using tablet PCs for sales training.
“Slate tablet PCs enable field sales and service representatives to use mobile technology during the sales call to increase their effectiveness ,” said Ralph Spagnola, Motion’s vice president of sales. “We expect more industry leaders like DENTSPLY Caulk to make ultra mobile computers an integral part of their customer relationship management initiatives.”
About Motion Computing
Motion Computing – a mobile computing and wireless communications leader in vertical markets such as healthcare, field force automation, government and education – combines world-class innovation and industry experience. Motion’s tablet PCs and related ultramobile products enable people to use computers in new ways and places. Marketed through an experienced international reseller network and directly through its Web site, each Motion product is built to customer specifications. The company’s new M1400 Tablet PCs and accessories are designed for users who need a combination of true mobility, power and versatility. For more
information visit:
www.motioncomputing.com
About DENTSPLY International
DENTSPLY designs, develops, manufactures and markets a broad range of products for the dental market. The Company believes that it is the world’s leading manufacturer and distributor of dental prosthetics, precious metal dental alloys, dental ceramics, endodontic instruments and materials, prophylaxis paste, dental sealants, ultrasonic scalers, and crown and bridge materials; the leading United States manufacturer and distributor of dental handpieces, dental x-ray film holders, film mounts and bone substitute/grafting materials; and a leading worldwide manufacturer or distributor of dental injectible anesthetics, impression materials, orthodontic appliances, dental cutting instruments and dental implants. The Company distributes its dental products in over 120 countries under some of the most well established brand names in the industry. DENTSPLY is committed to the development of innovative, high quality, cost-effective new products for the dental market. For more information visit: www.dentsply.com
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| Media Contact: | Erin Maher Motion Computing (512) 637-1174 emaher@motioncomputing.com |
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