AUSTIN, Texas, Dec. 3, 2002 - Motion Computing, an innovator in ultra-mobile computing and wireless communications, and Pharmedica Holdings LLC, a leader in medical education, today announced a collaboration to enhance the way pharmaceutical sales representatives interact with physicians.
Pharmedica will use the new Motion M1200 Tablet PC to create and reformat its compendium of collateral sales material and medical education programming, which is designed to help sales representatives improve access to, interaction with, and education of clinicians.
"At Pharmedica, we have established a leadership position in medical education programming by combining the latest educational tools and communications technology," said Rich Bravasso, executive vice president and COO of Pharmedica. "The pharmaceutical industry has traditionally relied upon paper detail aids, CD-ROM-based videos and special purpose animation to educate physicians. Our intent is to provide sales representatives access to all sales and medical education materials at the touch of a pen on the Tablet PC."
Bravasso added, "The Motion M1200 Tablet PC will enhance our clients' ability to deliver a rich and persuasive message to their customers through the engaging, lightweight form factor, the large 12.1-inch display and full functionality for our multimedia programs."
"The Tablet PC, with its voice and pen input, ultra mobility and built-in wireless communications, will be a great complement to Pharmedica's industry-leading training and information gathering activities, whether it be in a hospital, a physician's office or at a conference," said Ralph Spagnola, Motion's vice president of sales.
The Motion M1200 Tablet features a slim, clipboard-sized "pure" tablet design optimized for full-function computing and true mobility. It uniquely integrates the industry's best hardware and wireless capabilities with Microsoft's Windows XP Tablet Edition software. The new system is priced from $2,099 and weighs less than three pounds in a base configuration.
About Motion Computing
Founded largely by former Dell executives, Motion Computing's mission is to develop, manufacture, market and support a family of innovative ultra-mobile computing and communications products. Its flagship product, the Motion M1200 Tablet PC, is designed for users in a variety of vertical markets who need a combination of true mobility, power and versatility. For more information about Motion Computing: http://www.motioncomputing.com/.
About Pharmedica Holdings LLC
Founded in 1989, Pharmedica has become one of the leading providers of medical education to the pharmaceutical and medical device industries. With offices in Connecticut, New Jersey, North Carolina and Pennsylvania, Pharmedica lists among its clients nine of the top 10 Fortune 500 drug firms. For more information about Pharmedica: http://pharmedica.com/.
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